Play TV

Google has announced today a new update that will allow its customers to be able to access content paid for on Google Play through Google TV devices.

http://googletv.blogspot.com/2012/10/google-play-movies-tv-shows-and-music.html

Wait...  What?
Let's see, Google Play is Google's platform for purchasing multimedia content including applications, music, movies books and more.  While Google TV is Google platform for...  Uh, enjoying multimedia content including applications, music, movies books and more..

Google TV was introduced in 2010.  Google Play, originally Android Market, was launched in 2008.   Only now did someone at Google have the idea that maybe content obtained through Google's online store should be usable on Google's flagship media platform?  It must have been an interesting meeting, when that idea came up.  I wonder what the counter arguments were?